This project was developed for a Jakarta-based tech company specializing in the digitalization of urban transportation systems. Tasked with creating a complete visual identity from the ground up, I designed a modern and streamlined brand that reflects the company's forward-thinking approach to mobility and innovation.
The visual system includes a custom logo, color palette, and brand graphic assets, anchored in a clean blue tone to convey intelligence, efficiency, and trust. I incorporated angular forms reminiscent of arrows to symbolize forward motion and innovation, while layers of transparency were used to visually express the company’s openness and transparency in collaboration with partners. The result is a visual identity that feels both dynamic and trustworthy, echoing the company’s role in shaping smarter cities.
Here is a video of the full branding document flip-through.
The editorial part of the document is the work of a colleague-copywriter, Jessica Agatha.
The editorial part of the document is the work of a colleague-copywriter, Jessica Agatha.
