This project was a collaboration between me and a fellow designer, created for a hospitality compound based in Surakarta. Commissioned by a local restaurateur, the project involved branding a multi-concept space that includes a Mediterranean-inspired restaurant, a bakery, a souvenir shop, and a flexible venue for workshops and gatherings. The goal was to build a warm, transportive environment, an "escape from the city" with a distinct Mediterranean-Italian charm.
Working closely with my colleague, who developed the primary logo and foundational brand assets, I focused on expanding the visual system. I created secondary and tertiary logo variations, designed business merchandise, signage, packaging, and decorative elements like cake toppers. We centered the branding around the architectural motif of the arch, which was used consistently to evoke a sense of place, elegance, and cohesion across all touchpoints.
Collaborative project with Pavo Vuković
Here is the video of the full branding document flip-through.
